The concertina pattern in elongated micromagnetic thin films Abstract: We consider the bifurcation of the ground state of the micromagnetic energy functional in an elongated thin film element. After the magnetization has been saturated by an external field in the long direction -- infinite for our purposes --, upon reduction and inversion of this field a bifurcation occurs. Of the four possible types of instabilities, each for a corresponding parameter regime, one is of special interest. This instability is of oscillatory type and has a characteristic wavelength which sets an intrinsic lengthscale. In a weakly nonlinear model we show that the bifurcation in this special regime is of the supercritical type, which makes the instability generic. Numerical simulations show the evolution of the instability into a pattern of well--defined magnetic domains, separated by Neel walls, if the external field is increased further in the inverse direction.